GCash celebrates Independence Day in New York

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GCash, the Philippines’ leading financial app and largest cashless ecosystem, participated in the Independence Day commemorations in New York City organized by the Philippine Independence Day Council, Inc. (PIDCI), a nonprofit umbrella organization of Filipino American associations along the East Coast. The PIDCI’s Independence Day Parade, the largest Independence Day Parade outside the Philippines and now in its 34th year, is an annual celebration of Filipino culture, strengthening family and community bonds, and a joyful display of Filipino pride.

GCash unveiled a float during PIDCI’s Independence Day Parade, the largest Independence Day parade outside the Philippines, highlighting GCash’s key features that help connect Filipinos around the world, especially with their loved ones back home.

During the event, Paul Albano, General Manager of GCash International, shared key new features that make digital financial services better for Filipinos living outside the Philippines. GCash has made progress in its international expansion, with the app now available for download in the US using a US mobile phone number. Cashing and sending money is easier from over 12,000 US banks to GCash accounts.

“At GCash, when we say that ‘Finance for All’ is our vision, it means that we are driven to go beyond the Philippines and reach as many Filipinos around the world as possible,” said Albano. “We are honored to be part of our community in this quintessentially Filipino celebration, and we would like to share all the ways GCash has continually innovated and improved our services to meet the needs of our customers. kababaya abroad.”

The celebration of heritage and intergenerational community was held during a daylong cultural festival on June 2, 2024. GCash unveiled a float during the main event, an Independence Day parade down Madison Avenue, highlighting GCash’s key features that connect Filipinos around the world. the world, especially with their loved ones at home.

GCash booths were also set up at a parallel fair between Madison and Park Avenues, attended by trade and travel merchants. The GCash booth highlighted its role as a seamless fintech solution for Filipinos abroad and offered partnerships with financial institutions such as Meridian, bridging the gap between US fintech services and the mobile wallet that has become a staple for financial services in the Philippines.

Filipinos abroad visit GCash trade and travel merchant booths set up during a parallel street fair between Madison and Park Avenues.

GCash and Meridian allow transfers from US banks to GCash peso accounts

GCash’s partnership with Meridian, an instant payments technology company headquartered in New York City, has enabled the direct transfer of US-based user funds within the GCash app from a selection of 12,000 US banks to GCash accounts. Upon transfer, the service automatically converts dollar amounts to Philippine pesos, offering competitive ForEx rates and a nominal fee of $1 per transaction.

Highlighting its role as a seamless fintech solution for Filipinos abroad, GCash has forged partnerships with financial institutions such as Meridian, creating a bridge between US fintech services and the app that has become an important part of financial services in the Philippines.

Albano added: “At GCash, we want to help with the most important thing for our compatriots abroad: how to care for their families and maintain ties with their loved ones despite the distance. With GCash’s international expansion, this is exactly what we are doing. We make it possible for Filipinos abroad to take better control of their finances, and sending money to the Philippines is more convenient with our competitive rates.”

GCash International Expansion to Reach Millions of Overseas Filipinos

GCash announced in March that it has expanded its international reach and fully launched its global push following approval from the Bangko Sentral ng Pilipinas. Filipinos in 14 territories (US, Canada, Italy, UK, Australia, Japan, UAE, Qatar, South Korea, Taiwan, Hong Kong, Spain, Germany and Singapore) can now use international mobile numbers to join to report and use the GCash app. Kuwait and Saudi Arabia will follow suit in the next half of 2024.

With the expansion beyond the Philippines, GCash can serve and empower more Filipinos wherever they are located. In addition to free real-time money transfers between GCash wallets for easy access to funds and the ability to buy money for loved ones back home, GCash users abroad can now directly pay their bills, ranging from utilities and tuition fees to government debts such as taxes and contributions – from more than 1,900 Philippine invoices.

To access GCash outside the Philippines, simply download the GCash app on Google Play, App Store or Huawei AppGallery with an active international SIM card. In the app, select the country, enter your mobile number and fill in important personal details to register. Residency requirements may apply. Then set your MPIN and proceed to login. Have your valid ID, such as your Philippine passport, ready to scan to verify your account. Then complete facial verification via selfie and provide additional information, then wait for the SMS confirmation. Once you have received the confirmation, you can now enter your MPIN and use the app.

GCash is also expected to meet with the Filipino communities in Carson City, California, and Dubai, UAE, in the coming weeks to share its GCash Overseas innovations.

This article is brought to you by GCash.