Asian supermarket giant opens first store in Utah

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WEST JORDAN — Within minutes of opening on Friday, H Mart was filled with hundreds of people grabbing grocery carts, patting melons and checking out the enormous live crabs in the seafood section.

The 108,196-square-foot Asian supermarket has been in the works for years and will take the place of the old Kmart at 1442 W. 9000 South in West Jordan.

“We are so excited to bring the H Mart here,” said Chandler Yoon, office assistant at H Mart.

And Utah residents are excited about the state’s first H Mart, Yoon said, adding that the Asian market offerings in Salt Lake City’s Chinatown are good, but they can’t compete with the large H Mart, which has many high-end options offers. from Asia at a lower price.

“You’ll find things here that you won’t find anywhere else,” said supermarket manager Sam Reed.

H Mart has a lot to offer

Although H Mart caters to Koreans, it has many Chinese, Japanese and other cultures.

Customers can expect to see in-store restaurants opening in the coming months. The first will be a boba tea shop near the store entrance.

H Mart has been around since 1982, when it opened its first location in Queens, New York. Now there are H Marts across the country, with clusters in the Los Angeles and New York City areas. It gained some national recognition when Michelle Zauner’s memoir, “Crying in H Mart,” hit the bestseller lists in 2023.

How did Utah attract the retailer? There are a few reasons.

Silicon Slopes has brought in a significant Asian population, Reed said. The state’s Asian population grew 50% between 2010 and 2020, according to U.S. Census Bureau estimates.

And ties with Asia are only growing stronger: Delta Airlines has floated the idea of ​​nonstop service to Incheon, South Korea, where the University of Utah has a satellite campus.

If the line out the door on opening day was any indication, H Mart will do just fine on the Wasatch Front.